Mini Style Muse: Victoria Allen

Meet Victoria @victoria.Allen, a Manhattan mom of two who’s found unexpected joy in styling her kids with a mix of secondhand gems, playful prints, and nostalgic 90s flair - turning everyday outfits into a fun, sustainable family hobby.

Victoria is a full-time mom living in Manhattan’s West Village with her husband and their two young kids, Flynn and Sunny. What started as a lighthearted hobby of styling her children has become a joyful and creative part of her daily life. She’s guided by personalized "style words" for each child and curates their wardrobes mostly through secondhand finds from eBay, Poshmark, and local thrift stores. Blending vintage pieces with staples from brands like GAP, Zara, and Bobo Choses, she creates looks that are playful, nostalgic, and practical. Her approach is rooted in sustainability and creativity, often featuring bold patterns, cowboy boots, and clothes lovingly mended or handmade. For Victoria, dressing her kids is a way to celebrate their personalities and add a little magic to the everyday. She believes great style doesn’t need to be expensive, and that even the most worn-in pieces can tell a beautiful story. Through thoughtful choices and a bit of imagination, she makes family life feel just a little more artful.

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Brooke Ritchie launches Play Linen