Main Story’s New Autumn/Winter 2025 Collection

Photo courtesy of Main Story

Main Story s a UK based childrenswear label creating modern, wearable pieces for kids aged 2 to 14. Their collections lean into muted tones, relaxed silhouettes, and art-inspired details that feel effortlessly cool without ever trying too hard. Made from organic and natural fabrics, the pieces are soft, durable, and designed with play in mind. Oversized tees, baggy jeans, cozy knits, and subtle prints all come together in a way that kids actually want to wear. With influences from streetwear, graphic design, and the art world, Main Story offers something thoughtful and refreshing compared to much of kidswear today.

This season’s Autumn/Winter 2025 collection feels especially special. Inspired by sculptor Kim Lim, the pieces explore rhythm, space, and light through bold prints, rich textures, and saturated colors. There is a sense of imagination and togetherness woven into every look, clothing that invites kids to move, create, and be themselves. We love the way it feels elevated yet still so easy for everyday adventures, the kind of collection you will reach for again and again because it just works.

Photo courtesy of Main Story

Photo courtesy of Main Story

Photo courtesy of Main Story

Photo courtesy of Main Story