Nara Organics is the New Kid on the Shelf

Photo courtesy of Nara Organics

Tiny Tummies, Big Standards

Here’s a stat that will stick with you: 75% of babies are on formula by 6 months, but only 15% of parents feel confident choosing one. That’s a massive confidence gap—and Nara is here to close it.

After seven years of intense research, mom-led obsession, and scientific R&D, Nara Organics just dropped the first and only infant formula that’s both FDA-registered and USDA-certified organic—and it’s designed to meet both U.S. and European safety standards. It’s also made with whole milk (not skim), so it's closer to what nature intended.

No palm oil. No soy. No corn syrup. No maltodextrin. No GMOs. Just real, clean nutrition created by a powerhouse team of moms, scientists, pediatricians, and nutritionists—aka people who get it.

Nara Organics Founder & CEO Esther Hallam

At the heart of Nara is founder and CEO Esther Hallam, a mom who, like so many of us, had a breastfeeding journey that didn’t go according to plan. “I was in a total panic, searching for something I could actually feel good about feeding my daughter,” she says. “Even the organic formulas were filled with ingredients I wouldn’t eat myself, let alone give to my baby.”

So Esther built the formula she couldn’t find on the shelves—and brought in a dream team to help. We’re talking pediatricians, OB/GYNs, and pediatric nutritionists, plus a high-powered lineup of investors including Serena Williams, Nicky Hilton, and Erin & Sara Foster.

Photo courtesy of Nara Organics

Nara is officially available now at www.nara.com, with retail partnerships on the horizon. You can grab a two-can starter bundle for $36, which makes it easy to try without the big commitment.

If you’re looking for a formula that actually lives up to the word “organic,” Nara is your new go-to.