Every stitch begins a story at C'era Una Volta

All images by C’era Una Volta

C’era una volta... is an Italian label created for newborns through to sixteen-year-olds. Delicate, pure, and refined, it is a timeless brand devoted to dressing children beautifully—just as they are.

With a deep belief in softness and comfort, founder and chief designer Emanuela Nurra creates each piece with the heartfelt care of a loving mother, inspired by her own two young daughters. Her designs echo the legacy of love passed down from her grandmother and mother in Sardinia, in the south of Italy—a tender tradition now lovingly stitched into every garment.

This Fall, C’era una volta... presents a collection that embraces the changing seasons with gentle warmth and subtle elegance. Soft knits, cozy layers, and delicate autumnal hues blend seamlessly to offer comfort and style for every moment of childhood. Each piece is crafted to wrap little ones in softness, while reflecting the timeless beauty and purity the brand stands for.