Super Smalls Launches Bag Charms
Tiny Charms, Big Personality
Super Smalls is making backpacks so much cooler with the launch of its brand-new Bag Charms — a collection of mini accessories that deliver major personality. Riding high on the current bag charm craze, these clip-on cuties are designed for kids to make their stuff extra special.
Perfect for mixing, matching, and mood-swapping, the charms let kids personalize their everyday gear in a way that’s as creative and expressive as they are.
Riding the wave of the bag charm craze, these clip-on cuties are made for kids to personalize backpacks, lunchboxes, and beyond. From lucky clovers and sparkly unicorns to glossy hearts with dangling gems, each charm adds a pop of fun and flair.
Mix and match favorite styles, colors, and characters - or switch them out to match the mood of the day. Whether it’s a unicorn for magical mornings, a lucky charm for test-day confidence, or a heart that’s bursting with personality, these new arrivals let kids express their sparkle all day long.

