Meet Ce Jour-Là: Liberty Prints Made for Play

Photo Courtesy of Ce Jour Là

There’s something instantly joyful about Ce Jour-Là. Founded in 2024, the children’s label brings together one of our enduring loves — a beautiful Liberty print — with easy, playful shapes designed for children to actually live in.

French for “that day”, Ce Jour-Là is a celebration of the little everyday moments that make up childhood. The clothes follow the same philosophy: special enough to remember, but never too precious to play in.

At the heart of every collection is 100% Liberty Tana Lawn cotton, loved for its beautifully soft, lightweight feel and extraordinary prints. Florals are bold, colours are expressive and silhouettes are wonderfully unfussy — think pretty dresses, relaxed shirts, shorts and matching sets that give little ones plenty of freedom to run, explore and adventure.

There’s a lovely sense of individuality to the collection, too. Rather than saving beautiful fabrics for special occasions, Ce Jour-Là makes them part of the everyday and effortless to wear.

Collections are produced in small batches to help minimise waste. The brand also works with a 100% female supply chain, with pieces designed to be worn, loved and eventually passed on.

Explore the collection at cejour-la.com